Plastic Surgeon SEO and Ads for Practices With Every Bulb Lit
Plastic surgeon SEO, built for private practices and sold as a monthly plan. People compare surgeons for weeks, and on the way they pass a Maps listing, a procedure page, a gallery page and a form. We keep each of those working together, and paid ads fill the gaps, with the surgeon approving every word.
Billed one invoice at a time, with no startup fee, no paper to sign and no minimum stay holding a consult calendar to us. Each ad platform charges the practice directly for its clicks.
Posted monthly plans
- Organic Growth Silver
- $1,495per month
- Organic Growth Gold
- $2,495per month
- Organic Growth Platinum
- $3,495per month
- Ads on one platform
- $895per month
Ad spend goes to the platforms. No startup fee, no contract.
Every bulb lit: how a practice looks to someone comparing surgeons
A vanity mirror gives a clear picture only when every bulb around the frame is on. One dead bulb and the face in the glass looks wrong, however bright the rest are. A practice online behaves the same way, and plastic surgeon SEO is the work of checking each bulb in turn.
Picture the person on the other side of the screen. They typed a bare procedure name, scrolled past the Maps listings of three practices, opened a procedure page, wandered into a gallery page, read the reviews last, and perhaps met an ad on another afternoon. Weeks later they return to the offices that kept making sense. A listing with an old address, a procedure page that stops mid-thought, a form that sends its message into an inbox nobody watches: each one is a dark bulb, and the visitor moves on without telling anyone why.
We walk that path with the owner and the coordinator and light the bulbs one at a time, through local SEO, procedure pages, review management and ads. Some bulbs are the practice's own call, such as the gallery and the credential line. The rest we can simply fix.
Four kinds of practice, four different consult calendars
- Solo surgeon
One surgeon, one coordinator, one inbox
The coordinator handles the front desk and the consult requests together. We keep the request path short, set ad hours to when someone can reply, and keep the pages few enough for one surgeon to read in a sitting.
- Surgical group
Several surgeons sharing one consult calendar
Each surgeon wants to be asked about different procedures. Every procedure gets its own page and campaign, so a request can be traced to the page that earned it.
- Second location
A new office with a new Maps listing
A second address needs its own Google Business Profile, its own town pages and a clean break from any old listing, so the two offices do not blur together on the map.
- Quiet site
A website built years ago and never touched
Procedure pages are thin, the gallery page confuses, and the form lands where nobody checks. We start by walking the row of bulbs, and a rebuilt website comes with Gold and Platinum.
Two ways to light the mirror: organic growth and paid ads
- For people still comparing practices
Organic Growth
Most people look at a surgical practice several times, on several days, before they ask for a consultation. Organic Growth fills those looks: a page for each procedure you want to be asked about, a Google Business Profile kept in order, a gallery page built around your own posting rules, and plain facts that search summaries and AI assistants can repeat correctly.
- For the weeks someone is ready to ask
Paid Ads
Search ads catch the person who has just typed a procedure name and a town. Social ads reach people who have not searched yet. Paid Ads runs both kinds from separate campaigns for each procedure, with every ad and landing page written from facts you approve and checked against each platform's own rules for cosmetic and body-related advertising before it goes live.
Where each stage of a patient's long look meets the practice
| Stage of the long look | What the person is doing | Page or ad that meets them |
|---|---|---|
| A bare procedure name | Scanning several practices at once with no favorite yet | A procedure page in the surgeon's own words, plus a search ad for the same procedure |
| Comparing two practices | Opening listings side by side and reading how each describes its approach | The Google Business Profile and a comparison page the surgeon has approved |
| A visit to the gallery page | Checking how the practice presents itself and whether its consent rules are visible | A gallery page built around the practice's own consent forms and posting rules |
| A question about payment | Looking for a line on how the practice handles the subject | A payment paragraph, only when the practice supplies the exact wording |
| A consult request | Deciding the form is worth a message | A short form, a quick reply from the coordinator, and a record of the page and source |
Three things surgical practices hear from marketers
Heard from another practiceA bigger ad budget will fix a weak procedure page.
What the consult calendar showsAds only deliver people to the page. If the page leaves questions open, the money buys visits to a dark bulb, so we read the page before the budget.
Heard from another practiceEveryone who types plastic surgeon into a search box is a possible consult request.
What the consult calendar showsA good deal of that traffic is people looking for a salary, a job, a way into the profession, a travel comparison, or a house or car "facelift". Negative keywords for the trade are routine.
Heard from another practiceThe agency will run your photo gallery for you.
What the consult calendar showsWhether a gallery appears at all, and how, is the practice's decision, tied to consent forms and posting rules. We build the page around what the practice clears and never post an image it has not approved.
What working with a surgeon and a coordinator looks like
Each month begins at the consult calendar. We ask what is booked and what is thin, then plan pages and ads around the gaps. Nothing goes live until the surgeon has read it. Credential lines, photo releases, payment wording and replies to reviews are the practice's own statements, so we publish only the text it hands us.
Reporting follows the requests. Each month you see which page, listing or ad sent a consult request and whether the coordinator's inbox picked it up. The record holds the page and the source and never a person's health details, and we never ask for patient information. Our plastic surgeon guides go deeper on each of these topics.
Marketing is the whole menu here, which is why every hour goes to listings, pages, reviews and ads. Plans run from one month to the next with nothing to sign, and the practice pays Google, Bing or Meta directly for ad spend. Prices sit on the pricing page, and a note through the contact page sets up a first talk.
Monthly plans for plastic surgeon SEO
Organic Growth Silver
$1,495/mo
For a practice whose current website stays as it is. We build the pages, tend the listing and report on what the site's visitors did around them.
- Landing pages: twenty-five new ones each month, every one aimed at a single procedure search or town
- Strategic Content Assets: four written monthly, built on the questions people type while still weighing their options
- A review of your existing site for slow pages, weak titles and broken links, with the fixes made by us
- Google Business Profile put in order, with categories, photos you send and a stated service area
- Duplicate or stray listings cleaned up, plus a routine for asking for reviews after a visit
- Calls and form requests logged by page and by source, without any personal detail kept
- A month-end note on what went live, what drew requests and what we plan next
Organic Growth Gold
$2,495/mo
Fifty pages a month and a website we build and manage, so the pages, the listing and the site are one project with one owner on our side.
- Fifty landing pages a month, spread over procedures, towns and the questions people ask before booking
- Eight Strategic Content Assets monthly, with topics for the long research stretch planned ahead
- A website for the practice, built and hosted by us, with edits handled on request
- Listing work and a review routine that follows each completed visit
- Gallery and procedure page layouts shaped around the consent and posting rules you set
- Town pages for the areas patients travel in from
- Housekeeping on titles, headings, speed and structure for every page we publish
- Request tracking by page and source, capturing no medical detail
- Plain-language facts on your pages for AI assistants and search summaries to quote
Organic Growth Platinum
$3,495/mo
The heaviest monthly load, for a group with several surgeons or locations that wants one hundred pages a month and a website kept growing alongside them.
- A hundred landing pages published monthly, covering surgeons, locations, procedures and towns
- Strategic Content Assets: a dozen per month, timed to the long gap between a first search and a request
- A managed website, hosted and expanded by us as the page count grows
- Local link outreach through sponsorships, society pages and community directories the practice qualifies for
- A separate Maps listing and review routine for each location
- Pages for each surgeon's own procedure list, written from facts that surgeon approves
- Page sets refreshed for the quieter stretches, prepared well in advance
- Technical care of titles, structure and speed on everything we add
- Request tracking per location by page and source, never with personal details
- A monthly planning conversation about pages, listings and what the requests show
Every plan rolls over month by month. Give notice ahead of the next invoice and that month is simply not billed. Ad spend sits outside the plans: the practice pays Google, Bing or Meta directly.
What a practice owner asks before a first talk about plastic surgeon SEO
Can the agency promise my practice will show first for a procedure name?
No one can promise a Maps position or an organic position, because both move. We build the pages and the listing, report which of them sent consult requests, and judge the work by what reached your coordinator's inbox.
Does the surgeon read a page before it goes live?
Yes, every one. The surgeon or the practice manager signs off on procedure pages, the gallery page and any line about credentials, and the schedule bends around that approval.
Will you post before-and-after photos on our gallery page?
Only images the practice has cleared against its own consent forms and posting rules. Some ad platforms also limit body imagery, so we check that with the practice before any ad runs.
What happens when an ad platform disapproves a body-related ad?
It is a normal event, and we plan for it. We read the platform's cosmetic ad policies before launch, and if an ad is turned down we rework the wording with the practice and resubmit it.
Will a consult request from our site be sold to another practice?
No. A request is a person writing to your office, and it goes to your coordinator alone, never to a shared pool of practices.
Do you keep any details about the people who write to our front desk?
Forms and tracking collect as little as possible, and reporting records the page and source of a request. We never ask for or store patient information, and the practice's own privacy duties stay with the practice.
Draw back the curtain on the consultation calendar
Tell us which procedures the practice wants to be asked about, how many consultations the coordinator can take in a week, and what the medical board in your state and each ad platform will allow the practice to say. You get a read on where to start and one monthly price, with no forecast attached.
The curtain is decoration only. It says nothing about what any practice will see.